Recent study shows that a child born into a poor family has only a 9% chance of going to college, while that number jumps to 54% for a child born into a high income child. However research shows with a series of behavioral "nudges" we can greatly improve that 9% number. Need some leadership in the K-12 and higher duration communities to make this happen. This could make a real differ nice in closing income gaps and in reducing government subsidy costs.